The Ethiquette

Brand website

Brand declaration

Reduction of production waste

Recycled materials that repurpose waste

Upcycled materials that repurpose waste

Reduction of unsold goods

Recovery of unsold goods

Limited collection frequency

Repair service

Warranty service

Reduction of CO2 emissions

Use of air transport prohibited

Recycled materials reducing carbon impact

Upcycled materials reducing carbon impact

Use of renewable energy

Suppliers managing their energy consumption

Suppliers managing their water consumption

Use of sandblasting prohibited

Natural materials that limit water pollution

Organic materials that limit water pollution

Suppliers managing their water pollution

Use of chrome tanning prohibited

Use of renewable resources

Recycled materials that limit depletion of resources

Upcycled materials that limit depletion of resources

Rental service

Reduction of accessories on products

By knowing its suppliers, the brand is able to control their practices and thus takes its responsibilities towards them.

Knowledge of suppliers

By working directly with its suppliers, i.e. without intermediaries, the brand has a transparent view of the working conditions in these factories.

Direct working relationships with suppliers

By committing to a minimum two-year contract with its suppliers, the brand gives them financial visibility and the ability to project themselves.

Long-term contracts with suppliers

Publication of list of suppliers

At all stages of the production chain, the working conditions are often very difficult for the workers. This is why it is important to control factories in order to verify their working conditions: forced labor, minimum age, measures against discrimination, workers’ safety. These controls, also called audits, can be carried out by external organizations or firms. They are thus a good guarantee that the minimum rights of workers are respected.

Audits of suppliers on labor-related criteria

Publication of audit results

Thanks to an anonymous alert and reporting system, workers can anonymously report problems in the factories.

Alert system at suppliers' worksites

Compliance with legal minimum wage for workers

Some countries have lower social risks due to stricter regulations.

Guarantees of origin

By owning factories along its supply chain, the brand has a transparent view of and responsibility for the working conditions of the workers in these factories.

Ownership of factories

Publication of the restricted substances list

Use of alkylphenols prohibited

Use of perfluorocarbons prohibited

Use of phthalates prohibited

Use of chromium VI prohibited

Use of halogenated flame retardants prohibited

Use of exotic leather is prohibited

Use of fur is prohibited

Use of silk requiring animal slaughter

Use of wool respecting animal welfare

Use of silk respecting animal welfare

Toxicity tests on components

Toxicity tests on finished products

Throughout the entire supply chain, workers may be exposed to numerous chemical substances or be required to manipulate them. Therefore, it is important to ensure that the conditions of use of these substances are respected and that they do not present risks to workers.

Audits of suppliers on toxicity criteria

Publication of toxicity audit results

Tshirt and top

Coat and jacket

Trousers

Dress

Shorts

Jumpsuit

Sewing

The raw material production stage is the stage during which the fibers are produced, either by growing plants: natural plant fibers and artificial fibres, or by breeding: natural animal fibres, or by chemical processes: synthetics.

Raw material

The spinning stage is the stage during which the raw material is transformed into yarn.

Spinning

The sewing stage is the stage during which the fabric is cut and then assembled to give birth to the final garment.

Dyeing is the process of imparting color to fabric by immersing it in a dye bath, allowing the fabric to absorb the dye and achieve the desired hue.Printing is the technique used to apply colors or patterns onto the fabric's  surface using various methods such as screen printing or digital printing, resulting in decorative designs or motifs that enhance the visual appeal of the fabric.

Dyeing/printing

The weaving/knitting stage is the stage during which the yarn is transformed into fabric. There are two types of fabrics: - the fabric which consists in assembling threads in a regular way, arranged in two series, by crossing them perpendicularly (ex: jeans) - the knitting which consists in making loops with the thread (ex: sweater)

Weaving/knitting

Controversial market

No animal slaughter

Limitation of suffering

Climate change

Water

Waste

Fossil resources

In addition

Checks and controls on the garment

Substances used

Relationships with partners

Risk management

Consideration of workers' living conditions

Use of upcycled materials reduces textile waste by recovering production off-cuts.

%% des vêtements de la marque sont produits à partir de matières upcyclées.

Upcycling consists of repurposing used garments and fabrics to transform them into new pieces, without the production of new material or the stages of spinning, weaving/knitting and dyeing/printing that make up the production process. The carbon impact is therefore lower than that of virgin and recycled materials.

Upcycling consists of repurposing used garments and fabrics to transform them into new pieces. This reduces the production of virgin materials and thus limits use of the Earth's fossil resources like petroleum oil.

Frequent new releases of fashion collections promote over-consumption and over-production. This leads to more textile waste each year.

Frequency of collections

La marque distribue entre 2 et 6 collections par an.

Unsold goods are a source of textile waste. Each year, between 10,000 and 20,000 tons of textile products are destroyed in France (the equivalent of one to two Eiffel Towers). Since January, 1st 2022, the french anti-waste bill obliges the textile companies to limit the disposal of textile products as much as possible.

La marque adopte une stratégie afin de minimiser ses stocks de vêtements invendus.

%% des vêtements invendus sont recyclés ou donnés à des associations.

Production off-cuts result from cutting different pattern pieces from fabric, which generates a large amount of textile waste. Indeed, 20 to 30% of fabric is lost during the cutting process. To limit the quantity of cutting waste, it is possible to optimize cutting techniques or to repurpose production off-cuts.

La marque met en place une politique visant à réduire ses chutes de production.

Use of recycled materials reduces waste and disposal of textile off-cuts. Recycled materials come from different sources of waste (fabric scraps, used garments, plastic bottles, residual fibers...) and enable recovery of discarded or unused materials.

%% des vêtements de la marque sont produits à partir de matières recyclées.

During the manufacturing process, fabric is cut and assembled into the final garment, a process that uses little water.

Manufacturing

La marque travaille uniquement avec des fournisseurs de confection ayant une démarche responsable au niveau de leur consommation d'eau.

During the dyeing/printing process, the fabric is treated chemically or mechanically to give it its characteristics: color, motifs, etc. This process consumes a lot of water; it is responsible for 27% of freshwater consumption in the textile industry. A large majority of dyeing/printing processes require the use of freshwater.

Deying/printing

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape d'ennoblissement.

During the weaving or knitting process, the yarn is processed into fabric, which requires little water.

La marque pratique exclusivement l'upcycling : elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. 
Elle ne réalise pas l'étape de tissage-tricotage, puisque l'étoffe existe déjà.

During the spinning process, the raw material is transformed into yarn, a process that consumes a lot of water. It is responsible for 21% of freshwater consumption in the textile industry. Some spinning processes are called "wet," meaning that they require the use of large quantities of water.

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape de filature.

The production of raw materials consumes a lot of water. It is responsible for 31% of freshwater consumption in the textile industry, in particular in the cultivation of cotton, which is very water-intensive.

Raw materials

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape de production des matières premières.

The technique of manual or mechanical sandblasting is very water-intensive. During the sandblasting process, sand is projected at high pressure using forced air guns.

With each wash, synthetic materials release microparticles of plastic that end up in the ocean. This represents 500,000 tons of microparticles released into the oceans each year, the equivalent of 50 billion plastic bottles.

Un pourcentage inconnu des vêtements de la marque sont produits uniquement à partir de matières naturelles.

Natural materials, especially cotton, require a lot of fertilizers and pesticides. When used in excess, these chemicals leach into the water table and waterways, causing algae blooms and harming other aquatic life. Organic agriculture is a production method employing cultivation and breeding practices that respect the balance of natural habitats. It prohibits use of synthetic chemicals and GMOs and limits the use of agricultural inputs.

%% des vêtements de la marque sont produits à partir de matières issues de l'agriculture biologique.

During manufacturing, the fabric is cut and assembled to create the final garment, a process that causes little water pollution.

La marque travaille uniquement avec des fournisseurs de confection ayant une démarche responsable visant à réduire la pollution de l'eau générée par leur activité.

During the dyeing/printing process, the fabric is treated chemically or mechanically to give it its characteristics: color, motifs, etc. This stage involves many processes and a large quantity of chemicals. These substances are found in factory wastewater. The substances used in the previous stages are also found in the wastewater and must be eliminated before any treatment.

During this process, the yarn is transformed into fabric, and yarns are often coated with chemicals to facilitate the transition from yarn to fabric. These chemicals can then end up in the wastewater of dyeing/printing plants.

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape de tissage.

During the spinning process, the raw material is transformed into yarn. Use of mineral oils is necessary for winding the yarn onto spools. These oils can contain traces of products that are very harmful to health and the environment. Residues of these oils can end up in the wastewater of dyeing/printing plants.

The manufacturing processes of synthetic and artificial materials require a large amount of chemical solvents. The cultivation of natural fibers, especially cotton, also requires use of large quantities of fertilizers and pesticides, all of which contribute to the pollution of groundwater and waterways.

Chromium is a toxic heavy metal that can be released into wastewater after the tanning process. Tanning is an operation that transforms the dermis of the animal's skin into a rot-proof substance.

Every year the textile industry emits 1.2 billion tons of greenhouse gases, which is about 2% of global emissions. It is therefore important for brands to take action to reduce their emissions.

CO2 emissions

La marque a réduit ses émissions carbone.

Air transport is the most polluting mode of transport in terms of CO2 emissions per weight transported. According to the French Ministry of the Environment, a cargo ship emits between 10 and 32.5g of CO2/ton/kilometer vs. 2200g for an airplane.

The carbon impact of recycled materials is lower than that of virgin materials. Recycled materials come from different sources of waste (fabric scraps, used clothing, plastic bottles, residual fibers...) and therefore limit the production of virgin materials with a high carbon impact. This high carbon impact is the result of agricultural and breeding methods that use large surfaces of land and significant quantities of water, as well as massive use of chemical products and/or petroleum oil for the production of artificial and synthetic fibers.

Renewable energies are inexhaustible energies. They contribute to the fight against the greenhouse effect and CO2 emissions into the atmosphere.

%% d'énergies renouvelables utilisées par la marque pour alimenter ses bureaux, ses entrepôts et ses boutiques.

During the manufacturing process, fabric is cut and assembled to create the final garment, which requires little energy compared to the other stages.

During the dyeing/printing process, fabric is treated chemically or mechanically to give it its characteristics: color, motif, etc. This process requires significant electricity and especially heat. Most of the energy required is produced by non-renewable sources (coal, gas...).

La marque pratique exclusivement l'upcycling. 
Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape d'ennoblissement.

Transformation of yarn into fabric requires significant energy. This energy is mostly produced by non-renewable sources (coal, gas...).

During the spinning process, the raw material is transformed into yarn, which requires significant energy. Most of the energy required is produced by non-renewable sources (coal, gas...).

The production of raw materials usually requires a large amount of energy and heat, especially for synthetic fibers.

La marque pratique exclusivement l'upcycling : elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. 
Elle ne réalise pas l'étape de production des matières premières, puisque la matière est déjà existante.

70% of fibers produced in the world are synthetic, so derived from petroleum oil, a limited fossil resource. By opting for natural materials, the brand limits use of this resource.

Un pourcentage inconnu des vêtements de la marque est produit à partir de matières naturelles,  le reste est produit à partir de matières synthétiques.

The use of recycled materials reduces the production of virgin materials. Recycled materials come from different sources of waste such as fabric scraps, used clothing, plastic bottles, residual fibers, etc. These materials, already produced and repurposed, limit use of the Earth's fossil resources like petroleum oil.

A garment guarantee proves that a brand has confidence in the quality of its products. This is a key factor in increasing the life span of products and thus reducing textile waste.

La marque ne propose pas de service de garantie.

Repairing garments enables consumers to wear them longer and thus limits production of textile waste.

La marque propose un service de réparation sur une partie de ses produits.

Renting garments extends their life span and reduces textile waste.

La marque propose un service de location.

Non-removable accessories (jeans buttons, rivets, eyelets...) prevent recycling of a product at the end of its life. By reducing their use, brands facilitate recycling of their products and limit the amount of textile waste.

Reduction of accessories

La marque a réduit son utilisation d'accessoires sur au moins une famille de produits.

The manufacturing process requires the work of many people. Machines do not replace human precision and experienced craftsmanship.

During the dyeing/printing process, workers may be exposed to large quantities of chemicals.

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape de tissage-tricotage.

The cultivation of cotton poses many labor-related problems, such as forced labor and low wages.

La marque pratique exclusivement l'upcycling. Elle récupère des chutes de tissus pour les revaloriser en nouveaux vêtements. Ainsi, elle n'est pas responsable de l'étape de matières premières.

At the end of the audits, the team responsible for conducting them completes a report to present the results and its observations. Publication of these results is a guarantee of transparency for the brand.

La marque n'a pas mis en place de système d'alerte chez ses fournisseurs de confection.

%% des fournisseurs de confection sont connus de la marque.

Accessories

By publishing the list of its suppliers, the brand demonstrates transparency to its consumers. This is also proof of its knowledge of its production chain.

La marque publie la liste d'une partie de ses fournisseurs.

La marque s'assure que les travailleur.se.s de ses usines de confection recoivent plus que le salaire minimum légal.

During the sandblasting process, sand is blasted at high pressure with forced-air guns. Workers who perform this process are exposed to silica dust that enters their bodies through their ears, noses and mouths. They can develop a disease called silicosis (an incurable lung disease) that can develop into cancer.

Chrome tanning uses many substances that are very harmful to workers. Tanning is an operation that transforms the dermis of the animal's skin into a rot-proof substance.

Prohibition of chrome tanning

%% des fournisseurs de l'étape de confection sont situés dans des pays à faibles risques sociaux.

%% des fournisseurs de l'étape d'ennoblissement sont situés dans des pays à faibles risques sociaux.

%% des fournisseurs de l'étape de tissage-tricotage sont situés dans des pays à faibles risques sociaux.

%% des fournisseurs de l'étape de filature sont situés dans des pays à faibles risques sociaux.

%% des fournisseurs de l'étape de production des matières premières sont situés dans des pays à faibles risques sociaux.

%% des usines de confection sont possédées par la marque.

Substance testing checks the quantity of chemical substances present on the textile. This can be conducted during production; during the individual stages of production; after production; on the finished product; or during the transport and storage stages.

La marque n'effectue pas de contrôles de substances sur ses vêtements après la production.

By publishing the restricted substances list, the brand informs the consumer about substances that can be found in their garments. This is a guarantee of transparency.

Publication of list of restricted substances

La marque ne publie pas la liste des substances restreintes dans sa chaîne de production.

Alkylphenols are chemicals used in the textile industry for cleaning and dyeing. Studies have shown the toxicological potential of alkylphenols mainly as endocrine disruptors in animals as well as humans.

La marque interdit l'utilisation des alkylphénols dans sa chaîne de production.

Perfluorinated compounds are used to make a textile stain- or water-repellent. Studies have shown that they affect the liver and act as endocrine disruptors, altering growth levels and sex hormones.

La marque interdit l'utilisation des composés perfluorés dans sa chaîne de production.

Phthalates are chemical substances used in the textile industry to produced a relief effect. Studies have shown that the toxicity of phthalates is of great concern because they can interfere with the development of the testicles at an early age. The phthalates DEHP and DBP are classified as “toxic for reproduction” in Europe.

La marque interdit l'utilisation des phtalates dans sa chaîne de production.

La marque n'effectue pas d'audits de toxicité.

The exotic leather industry is responsible for the death of millions of animals each year in order to profit from the sale of their skins. We consider “exotic” all leathers that cannot be by-products of food (shark, snake, lizard, crocodile).

Use of exotic leather prohibited

The fur industry is responsible for the death of millions of animals each year in order to profit from the sale of their pelts. The animals used for their furs are: minks, chinchillas, foxes, rabbits, and in some countries, cats and dogs.

Use of fur prohibited

La marque bannit l'utilisation de fourrure.

Silk is obtained from the cocoons of Bombyx larvae. To harvest the silk thread, the cocoons containing the larvae are smothered or boiled.

Wool is made from the hair of animals like sheep, goats, etc. Animal breeding presents a risk of abuse and suffering for the animals.

La marque récupère de la laine de mouton déjà produite par d'autres acteurs ou utilise de la laine de mouton recyclée afin de fabriquer de nouveaux vêtements.

Silk is obtained from the cocoons of Bombyx worm larvae. To harvest the silk thread, the cocoons containing the larvae are smothered or boiled.

La marque récupère de la soie déjà produite par d'autres acteurs ou utilise de la soie recyclée afin de fabriquer de nouveaux vêtements.

La marque n'effectue pas de contrôles de substances sur ses vêtements pendant la production.

Halogenated or brominated flame retardants are chemicals used in the textile industry to prevent the formation of flames when garments come into contact with heat. Studies have shown that halogenated flame retardants affect the endocrine system and can induce changes in neurodevelopment and lipid metabolism.

La marque n'interdit pas l'utilisation de retardateurs de flamme halogénés dans sa chaîne de production.

The Ethiquette

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Health

Animal

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