Superdry

Document - 'Cotton in Converstion Page'

Brand declaration

Document - 'Chemical Compliance Page'

Document - 'Animal Welfare Page'

Brand CSR report

Document - 'Terms & Conditions Page'

Document - 'Garment Circularity Page'

Document - 'Organic Cotton, Recycled & Low Impact Materials Page'

Document - 'Water & Chemical Compliance Page'

Document - 'Ethical Trading Page'

Document - 'Respect Page'

Brand website

Document - 'Superdry Approach to Human Rights'

Document - 'SUPERDRY CHEMICAL COMPLIANCE POLICY & RESTRICTED SUBSTANCE LIST (RSL)'

Document - 'Animal Welfare Policy'

Document - 'Responsible Down Standard Page'

Reduction of production waste

Recycled materials that repurpose waste

Reduction of unsold goods

Recovery of unsold goods

Limited collection frequency

Repair service

Warranty service

Reduction of CO2 emissions

Use of air transport prohibited

Recycled materials reducing carbon impact

Use of renewable energy

Suppliers managing their energy consumption

Suppliers managing their water consumption

Use of sandblasting prohibited

Natural materials that limit water pollution

Organic materials that limit water pollution

Suppliers managing their water pollution

Use of chrome tanning prohibited

Use of renewable resources

Recycled materials that limit depletion of resources

Second-hand service

Study of risks of deforestation

Study of risks of depletion of water reserves

By knowing its suppliers, the brand is able to control their practices and thus takes its responsibilities towards them.

Knowledge of suppliers

By working directly with its suppliers, i.e. without intermediaries, the brand has a transparent view of the working conditions in these factories.

Direct working relationships with suppliers

By committing to a minimum two-year contract with its suppliers, the brand gives them financial visibility and the ability to project themselves.

Long-term contracts with suppliers

Publication of list of suppliers

At all stages of the production chain, the working conditions are often very difficult for the workers. This is why it is important to control factories in order to verify their working conditions: forced labor, minimum age, measures against discrimination, workers’ safety. These controls, also called audits, can be carried out by external organizations or firms. They are thus a good guarantee that the minimum rights of workers are respected.

Audits of suppliers on labor-related criteria

Publication of audit results

Thanks to an anonymous alert and reporting system, workers can anonymously report problems in the factories.

Alert system at suppliers' worksites

Compliance with legal minimum wage for workers

Study of labor-related risks

Labels guaranteeing compliance with ILO standards

Publication of the restricted substances list

Use of alkylphenols prohibited

Use of perfluorocarbons prohibited

Use of phthalates prohibited

Use of chromium VI prohibited

Use of halogenated flame retardants prohibited

Use of exotic leather is prohibited

Use of fur is prohibited

Use of leather requiring animal slaughter

Use of down requiring animal slaughter

Use of feathers requiring animal slaughter

Use of silk requiring animal slaughter

Use of alpaca respecting animal welfare

Use of cashmere respecting animal welfare

Use of leather respecting animal welfare

Use of down respecting animal welfare

Use of wool respecting animal welfare

Use of feathers respecting animal welfare

Use of silk respecting animal welfare

Toxicity tests on components

Toxicity tests on finished products

Throughout the entire supply chain, workers may be exposed to numerous chemical substances or be required to manipulate them. Therefore, it is important to ensure that the conditions of use of these substances are respected and that they do not present risks to workers.

Audits of suppliers on toxicity criteria

Publication of toxicity audit results

Tshirt and top

Sweater

Shoes

Coat and jacket

Trousers

Dress

Shorts

Skirt

Jeans

Jumpsuit

Sportswear

Pyjamas

Underwear

Swimsuit

Accessory

Sewing

Dyeing/printing

Spinning

Raw material

Weaving/knitting

The raw material production stage is the stage during which the fibers are produced, either by growing plants: natural plant fibers and artificial fibres, or by breeding: natural animal fibres, or by chemical processes: synthetics.

The spinning stage is the stage during which the raw material is transformed into yarn.

The sewing stage is the stage during which the fabric is cut and then assembled to give birth to the final garment.

Dyeing is the process of imparting color to fabric by immersing it in a dye bath, allowing the fabric to absorb the dye and achieve the desired hue.Printing is the technique used to apply colors or patterns onto the fabric's  surface using various methods such as screen printing or digital printing, resulting in decorative designs or motifs that enhance the visual appeal of the fabric.

The weaving/knitting stage is the stage during which the yarn is transformed into fabric. There are two types of fabrics: - the fabric which consists in assembling threads in a regular way, arranged in two series, by crossing them perpendicularly (ex: jeans) - the knitting which consists in making loops with the thread (ex: sweater)

Controversial market

No animal slaughter

Limitation of suffering

Climate change

Water

Waste

Fossil resources

In addition

Checks and controls on the garment

Substances used

Relationships with partners

Risk management

Consideration of workers' living conditions

Halogenated or brominated flame retardants are chemicals used in the textile industry to prevent the formation of flames when garments come into contact with heat. Studies have shown that halogenated flame retardants affect the endocrine system and can induce changes in neurodevelopment and lipid metabolism.

La marque interdit l'utilisation de retardateurs de flamme halogénés dans sa chaîne de production.

Chromium is a chemical used in the textile industry for tanning leather and dyeing wool and silk. Chromium VI can form as a result of the use of chromium III by oxidation. Unlike other chromium derivatives, studies have shown carcinogenic effects of chromium VI on the respiratory tract when inhaled.

La marque interdit l'utilisation du chrome VI dans sa chaîne de production.

Manufacturing

La marque entretien des relations contractualisées de plus de deux ans avec %% des confectionneurs.

Deying/printing

La marque entretien des relations contractualisées de plus de deux ans avec %% des ennoblisseurs.

La marque entretien des relations contractualisées de plus de deux ans avec %% des tisseurs-tricoteurs.

La marque entretien des relations contractualisées de plus de deux ans avec %% des filateurs.

Raw materials

La marque entretien des relations contractualisées de plus de deux ans avec %% des fournisseurs de matières premières.

Frequent new releases of fashion collections promote over-consumption and over-production. This leads to more textile waste each year.

Frequency of collections

La marque distribue entre 2 et 6 collections par an.

Unsold goods are a source of textile waste. Each year, between 10,000 and 20,000 tons of textile products are destroyed in France (the equivalent of one to two Eiffel Towers). Since January, 1st 2022, the french anti-waste bill obliges the textile companies to limit the disposal of textile products as much as possible.

La marque adopte une stratégie afin de minimiser ses stocks de vêtements invendus.

Un pourcentage inconnu des vêtements invendus sont recyclés ou donnés à des associations.

Production off-cuts result from cutting different pattern pieces from fabric, which generates a large amount of textile waste. Indeed, 20 to 30% of fabric is lost during the cutting process. To limit the quantity of cutting waste, it is possible to optimize cutting techniques or to repurpose production off-cuts.

La marque met en place une politique visant à réduire ses chutes de production.

Use of recycled materials reduces waste and disposal of textile off-cuts. Recycled materials come from different sources of waste (fabric scraps, used garments, plastic bottles, residual fibers...) and enable recovery of discarded or unused materials.

Un pourcentage inconnu des vêtements sont labellisés Recycle Claim Standard 100.
Le label Recycle Claim Standard 100 garantit que les vêtements labellisés sont produits à partir de plus de 95% de matières recyclées.

During the manufacturing process, fabric is cut and assembled into the final garment, a process that uses little water.

La marque travaille avec des fournisseurs de confection dont une partie ont une démarche responsable au niveau de leur consommation d'eau.

During the dyeing/printing process, the fabric is treated chemically or mechanically to give it its characteristics: color, motifs, etc. This process consumes a lot of water; it is responsible for 27% of freshwater consumption in the textile industry. A large majority of dyeing/printing processes require the use of freshwater.

La marque travaille avec des fournisseurs d'ennoblissement dont une partie ont une démarche responsable au niveau de leur consommation d'eau.

During the weaving or knitting process, the yarn is processed into fabric, which requires little water.

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le Label Global Organic Textil Standard garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de tissage-tricotage ayant une démarche responsable au niveau de leur consommation d'eau.

During the spinning process, the raw material is transformed into yarn, a process that consumes a lot of water. It is responsible for 21% of freshwater consumption in the textile industry. Some spinning processes are called "wet," meaning that they require the use of large quantities of water.

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le Label Global Organic Textil Standard garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de filature ayant une démarche responsable au niveau de leur consommation d'eau.

The production of raw materials consumes a lot of water. It is responsible for 31% of freshwater consumption in the textile industry, in particular in the cultivation of cotton, which is very water-intensive.

La marque travaille avec des fournisseurs de matières premières dont une partie ont une démarche responsable au niveau de leur consommation d'eau.

The technique of manual or mechanical sandblasting is very water-intensive. During the sandblasting process, sand is projected at high pressure using forced air guns.

La marque s'interdit la technique du sablage manuel ou mécanique.

With each wash, synthetic materials release microparticles of plastic that end up in the ocean. This represents 500,000 tons of microparticles released into the oceans each year, the equivalent of 50 billion plastic bottles.

%% des vêtements de la marque sont produits uniquement à partir de matières naturelles, le reste des vêtements contient donc au moins une matière synthétique.

Natural materials, especially cotton, require a lot of fertilizers and pesticides. When used in excess, these chemicals leach into the water table and waterways, causing algae blooms and harming other aquatic life. Organic agriculture is a production method employing cultivation and breeding practices that respect the balance of natural habitats. It prohibits use of synthetic chemicals and GMOs and limits the use of agricultural inputs.

%% des vêtements de la marque sont produits à partir de matières issues de l'agriculture biologique.

During manufacturing, the fabric is cut and assembled to create the final garment, a process that causes little water pollution.

La marque travaille avec des fournisseurs de confection dont une partie ont une démarche responsable visant à réduire la pollution de l'eau générée par leur activité.

During the dyeing/printing process, the fabric is treated chemically or mechanically to give it its characteristics: color, motifs, etc. This stage involves many processes and a large quantity of chemicals. These substances are found in factory wastewater. The substances used in the previous stages are also found in the wastewater and must be eliminated before any treatment.

La marque travaille avec des fournisseurs d'ennoblissement dont une partie ont une démarche responsable visant à réduire la pollution de l'eau générée par leur activité.

During this process, the yarn is transformed into fabric, and yarns are often coated with chemicals to facilitate the transition from yarn to fabric. These chemicals can then end up in the wastewater of dyeing/printing plants.

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le label Global Organic Textil Standard - GOTS garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de tissage-tricotage ayant une démarche responsable visant à réduire la pollution de l'eau générée par leur activité.

During the spinning process, the raw material is transformed into yarn. Use of mineral oils is necessary for winding the yarn onto spools. These oils can contain traces of products that are very harmful to health and the environment. Residues of these oils can end up in the wastewater of dyeing/printing plants.

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le label Global Organic Textil Standard - GOTS garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de filature ayant une démarche responsable visant à réduire la pollution de l'eau générée par leur activité.

The manufacturing processes of synthetic and artificial materials require a large amount of chemical solvents. The cultivation of natural fibers, especially cotton, also requires use of large quantities of fertilizers and pesticides, all of which contribute to the pollution of groundwater and waterways.

Un pourcentage inconnu des vêtements sont labellisés Organic Blended Content Standard.
Le label Organic Blended Content Standard garantit que les vêtements labellisés contiennent des matières certifiées biologiques, limitant ainsi l'utilisation de pesticides chimiques et donc limitant la pollution des eaux et des sols.

Chromium is a toxic heavy metal that can be released into wastewater after the tanning process. Tanning is an operation that transforms the dermis of the animal's skin into a rot-proof substance.

La marque n'interdit pas le tannage au chrome. Cependant, %% de ses produits ne sont pas tannés au chrome.

Every year the textile industry emits 1.2 billion tons of greenhouse gases, which is about 2% of global emissions. It is therefore important for brands to take action to reduce their emissions.

CO2 emissions

La marque a mis en place une politique visant à réduire ses émissions carbone.

Air transport is the most polluting mode of transport in terms of CO2 emissions per weight transported. According to the French Ministry of the Environment, a cargo ship emits between 10 and 32.5g of CO2/ton/kilometer vs. 2200g for an airplane.

La marque n'interdit pas le transport aérien pour transporter ses produits.

The carbon impact of recycled materials is lower than that of virgin materials. Recycled materials come from different sources of waste (fabric scraps, used clothing, plastic bottles, residual fibers...) and therefore limit the production of virgin materials with a high carbon impact. This high carbon impact is the result of agricultural and breeding methods that use large surfaces of land and significant quantities of water, as well as massive use of chemical products and/or petroleum oil for the production of artificial and synthetic fibers.

Un pourcentage inconnu des vêtements sont labellisés Recycle Claim Standard 100.
Le label Recycled 100 Claim Standard garantit que des vêtements labellisés contiennent au moins 95% de matières recyclées.

Renewable energies are inexhaustible energies. They contribute to the fight against the greenhouse effect and CO2 emissions into the atmosphere.

%% d'énergies renouvelables utilisées par la marque pour alimenter ses bureaux, ses entrepôts et ses boutiques.

During the manufacturing process, fabric is cut and assembled to create the final garment, which requires little energy compared to the other stages.

La marque travaille avec des fournisseurs de confection dont une partie ont une politique de réduction de leur consommation d'énergie.

During the dyeing/printing process, fabric is treated chemically or mechanically to give it its characteristics: color, motif, etc. This process requires significant electricity and especially heat. Most of the energy required is produced by non-renewable sources (coal, gas...).

La marque travaille avec des fournisseurs d'ennoblissement dont une partie ont une politique de réduction de leur consommation d'énergie.

Transformation of yarn into fabric requires significant energy. This energy is mostly produced by non-renewable sources (coal, gas...).

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le label Global Organic Textil Standard - GOTS garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de tissage-tricotage ayant une démarche de réduction de leur consommation d'énergie.

During the spinning process, the raw material is transformed into yarn, which requires significant energy. Most of the energy required is produced by non-renewable sources (coal, gas...).

Un pourcentage inconnu des vêtements contiennent des tissus ennoblis qui sont labellisés Global Organic Textil Standard - GOTS.
    Le label Global Organic Textil Standard - GOTS garantit que les tissus ennoblis labellisés sont produits par des fournisseurs de filature ayant une démarche de réduction de leur consommation d'énergie.

The production of raw materials usually requires a large amount of energy and heat, especially for synthetic fibers.

La marque travaille avec des fournisseurs de matières premières n'ayant pas de politique de réduction leur consommation d'énergie.

70% of fibers produced in the world are synthetic, so derived from petroleum oil, a limited fossil resource. By opting for natural materials, the brand limits use of this resource.

%% des vêtements de la marque sont produits à partir de matières naturelles, le reste est donc produit à partir de matières synthétiques.

The use of recycled materials reduces the production of virgin materials. Recycled materials come from different sources of waste such as fabric scraps, used clothing, plastic bottles, residual fibers, etc. These materials, already produced and repurposed, limit use of the Earth's fossil resources like petroleum oil.

%% des vêtements de la marque sont produits à partir de matières recyclées.

A garment guarantee proves that a brand has confidence in the quality of its products. This is a key factor in increasing the life span of products and thus reducing textile waste.

La marque propose un service de garantie sur une partie de ses produits.

Repairing garments enables consumers to wear them longer and thus limits production of textile waste.

La marque ne propose pas de service de réparation.

As part of a sustainable approach to consumption, the second-hand market promotes the circular economy and reduces textile waste.

La marque propose un service de seconde main.

The production of raw materials presents risks of deforestation. Agriculture and animal breeding require large areas of land. This is why it is important for brands to be aware of where materials are sourced and to implement measures to avoid these risks.

Study of deforestation risk

La marque a réalisé une étude des risques de déforestation liés à l'approvisionnement de ses matières premières.

The production of raw materials presents risks of depletion of water reserves. Agriculture and animal breeding require large quantities of water. This is why it is important for brands to be aware of where materials are sourced and to implement measures to avoid these risks.

Study of water reserve depletion risk

La marque a réalisé une étude des risques d'épuisement des réserves d'eau liés à l'approvisionnement de ses matières premières.

Superdry

Participating brand

Environment

Social

Health

Animal

Production sites

Quality reviews about the brand Superdry

4,1/5

About the brand